Future Craft: How one designer is creating fonts for our small screens

This is the first of a new video series called Future Craft where we profile creatives about how they’re adapting their craft and modernizing their technique for our evolving digital world. As screens get smaller so do the images and text that fill our mobile phones, tablets and smartwatches. The font that Web designers and developers choose has suddenly become hugely important.Read the full article

Typeface designer Tobias Frere-Jones l Digiday

As screens get smaller so do the images and text that fill our mobile phones, tablets and smartwatches. The font that web designers and developers choose is hugely important, lest we want to squint all the time. But not every font is legible on these tiny screens because many weren’t originally created for the web but for print. Typeface designer Tobias Frere-Jones set out to design a new font that would consider both print and "hostile" environment of the ever shrinking screen. He applied a centuries old technique to create the type family Mallory, which he releases today. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/