How a peculiar Calendar cranks conversion rates on your webite

by Jon Correll
You want to grow your conversion rates, right? One of the best ways to do that is with A/B testing. If you’re wondering what A/B testing is, here’s a definition: simply put, A/B testing is split testing. Here’s an easy, real life example. You own a coffee shop, and you want to see which type of packaging sells best. You offer a green package and a yellow package. You test them for one month.Read the full article