How Brands Should Protect Their Content Marketing From Plagiarism

In the media world, few things matter more than credibility. No social strategy, distribution budget, or marketing campaign can save a publication that’s failed to build trust with its audience. Nowhere is this more true than in the world of content marketing. Brand publishers are fighting an uphill battle to engender trust and a sense of authenticity with readers, many of whom ...Read the full article

  • CORRECTING THE RECORD; Times Reporter Who Resigned Leaves Long Trail of Deception

    nytimes.com - 10 readers - A staff reporter for The New York Times committed frequent acts of journalistic fraud while covering significant news events in recent months, an investigation by Times journalists has found. The widespread fabrication and plagiarism represent a profound betrayal of trust and a low point in the 152-year history of the newspaper. The reporter,...