How the Branded Hashtag Emoji is Taking Over Twitter
by Justin Lafferty
The hottest marketing technique on Twitter isn’t a viral cat video or a funny tweet from a celebrity endorser. It’s something found on pretty much any mobile keyboard: an emoji. Brands, in an effort to relate to their younger and more mobile-savvy consumers, have been increasingly using emojis in tweets. This gave Twitter an idea: the branded hashtag emoji.Read the full article
adweek.com - 12 readers - Twitter, Coke and Wieden + Kennedy are clinking ice-cold bottles of Coca-Cola today after teaming up to create the site's first branded emoji that's actually a paid ad placement.