How To Win At Winter Marketing

by Kerry Butters
With Black Friday fading into memory once again, shoppers are expected to have dropped in excess of £3bn in the UK alone by close of business today (I write this on Monday 30/11/15).However, even this seems like a drop in the ocean compared to the total £16.5bn that is expected to be spent in the run-up to Christmas.Read the full article

  • UK shoppers set to spend more than £3bn by Cyber Monday - 18 readers - High streets remain calm on Black Friday as retailers reap benefits of rise in online shopping for pre-Christmas bargains

  • UK shoppers are planning a £16.5bn spending spree this Christmas - 16 readers - With all the piddling autumnal distractions such as Halloween and the fireworks out of the way, the road is now clear for your reservoir of cash to be comprehensively siphoned off into whichever supermarket reward scheme your debit card calls home. And this year looks like being the biggest Christmas spend ever.