Local Newspapers on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

by Tom Grubisich
When Apple disclosed in September that its new iOS 9 operating system (OS) would accept ad-blocking apps, Ben Ilfeld, co-author of a widely publicized analysis by 10up Inc., said revenue loss projections should “set off publishers’ alarm bells.” He added: “Include desktop ad blocking…and the overall picture might be far worse, even in the short term.Read the full article