My Top 5 Favorite Apology Emails

Email marketing mistakes are not a matter of “if,” but “when.” Email is too dynamic, too complex, and too quick a medium to avoid mistakes completely. So given this inevitability, it pays to be prepared for the worst. When trying to recover from an email marketing mistake, your action plan may include sending an apology email. A good apology email does three things: Says that you’re sorry.Read the full article