Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago

by Ginny Marvin
Thanksgiving is becoming an e-commerce event all its own. Search spend increased 19.6 percent on Thanksgiving day, but remained relatively flat on Black Friday, according to Kenshoo. From the first of the month through Black Friday, paid search spend ticked up up a modest 3.7 percent compared to a year ago between November 1 through Black Friday on November 27th.Read the full article