Three Key Differences Between A/B-Testing and Multivariate-Testing

"Never stop testing, and your advertising will never stop improving." —David Ogilvy If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no market for online dating message testing (not yet, anyway).Read the full article