A CMO’s View: How The 208-Year Old Wiley Brand Made The Move From Traditional To Digital Marketing

by Amy Gesenhues
After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is a global demand for knowledge and learning,” says Wiley CMO Clay Stobaugh, “Gaps in higher education, a skills deficit in industries and the need for innovative research.Read the full article