Brands catch podcast fever

by Shareen Pathak
Brands are getting so comfortable with the idea of podcasts that they’re starting to produce their own. Prudential, Umpqua Bank, GE and Netflix are just a few of the big brands that have in the last few months launched large-scale podcast productions that people are actually listening to. Panoply, Slate’s podcast network, also recently launched a custom unit that works with br ...Read the full article