How to Deep Link and Measure Your Email Campaigns in a Mobile-First Era

Have you ever clicked on an email link on mobile and found yourself redirected to the mobile web instead of to the app you already have on your device? Or perhaps you ended up in the app store or the app’s opening page instead of the specific app page you were expecting to see? The answers to all of the above are probably yes, yes, and yes… It happens all the time and it’s a terrible user experi.Read the full article