Personalization: Your Surefire Strategy To Increase Customer Engagement

by Josh Todd
Next time your phone buzzes with a push notification, take an extra second to look at the message that pops up. At first glance, it probably looks simple enough — a hundred or so characters with a call to action. But in truth, there is a lot of intelligence behind that simple notification. Each piece of it can be, and should be, carefully tailored to you as an individual bas ...Read the full article