Adblockalypse Now! O2 announce another move towards ending the free web

Last month (October 2015) I wrote about how the increasing use of AdBlockers to deal with a growing number of unwanted pop-up adverts may affect the way we access content on the web in the near future. Less than six weeks later, I am now reading about how O2 are looking at ways of introducing network-level ad blocking! According to Robert Franks, O2’s MD of Digital Commerce, t ...Read the full article