AOL Strikes Multi-Service Deal With A+E Networks For Ads And Technology

by Ginny Marvin
AOL has struck a deal with A+E Networks on both an ad technology and advertising fronts. A+E will use AOL’s programmatic platform, ONE by AOL, for display and video ad targeting and delivery on A+E Network digital properties. The company will also use AOL’s content recommendation engine, Gravity, for delivering personalized content and ads on the full article