Contently Case Story: How Smart Distribution Got SodaStream 100K Readers in 3 Months

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In early 2014, SodaStream made waves in the news when CBS banned one of its Super Bowl ads, allegedly because the spot criticized Coke and Pepsi, both of which were also sponsors of the big game. The decision had a huge impact on SodaStream’s future—not only did coverage of controvers ...Read the full article