Google’s Latest App-Install Ad Lets Users Test-Drive Games Before Installing

by Ginny Marvin
Google has unveiled two new interactive app-install ad units for app marketers. The formats, Trial Run Ads and Interactive Interstitial ads, are designed to make app promotion ads more engaging to combat install-and-ignore behaviors; Google says one in four installed apps is never used. Trial Run ads are for game apps and currently launching in beta.Read the full article