Nielsen: Live Tweeting Makes Up 57 Percent of Weekly Twitter TV Impressions

One of the biggest challenges across media is the increase in options for consumers. When it comes to television, the advent of DVR and rise of cord cutters has correlated with a decline in cable subscriptions and overall TV viewership. But second screen social engagement gives fans a global community with which to discuss their favorite shows and might be fueling a revival in live TV viewing.Read the full article