The state of mobile programmatic in Europe in 4 charts

For the first time ever this year, automated mobile ad buying accounted for a greater slice of the pie than automated buying on desktop, according to eMarketer. More than half (56 percent) of the U.K.’s programmatic digital display advertising is being spent on mobile, accounting for £1.1 billion ($1.6 billion). Desktop, on the other, hand accounts for 44 percent, making it £790 million.Read the full article