These Analytics Led Us to a Facebook Breakthrough

by Joe Lazauskas
I hear a lot of complaints from content marketers, but here’s one that never comes up: We have too many readers. Usually, it’s the opposite. A brand invests hundreds of thousands of dollars in a content marketing program, builds a good-looking site, creates a lot of quality content, and watches with disappointment as only a few thousand readers trickle in each month.Read the full article