ZOG Digital’s Paid Search Targeting Increases In-Store Transactions For Rack Room Shoes 67 Percent

Scottsdale, AZ — ZOG Digital, a leading digital marketing and technology company, partnered with Rack Room Shoes to launch a hyper-targeted local search ad campaign to increase revenue from brick-and-mortar stores through online to offline efforts. Ads targeted mobile users with conversion-focused content, delivered through localized radius bid adjustments.Read the full article