3 (Easy) Ways to Truly Surprise Your Audience

by Michele Linn
Year after year, one of the top findings – and challenges – identified in our annual content marketing research is that marketers want to create content that is more engaging. It’s a top priority for any marketer no matter how effective or how big the company. One way to engage: Surprise your audience.Read the full article

3 (Easy) Ways to Truly Surprise Your Audience

Year after year, one of the top findings – and challenges – identified in Content Marketing Institute’s annual content marketing research is that marketers want to create content that is more engaging. It’s a top priority for any marketer no matter how effective or how big the company. One way to engage: Surprise your audience. Participating in this discussion on the Content Marketing Institute's 2016 B2C content marketing research, Andrew Davis, author of Town Inc. & Brandscaping; Julie Fleischer, senior director, data + content, Kraft Foods Group; Carla Johnson, David Rodgers, senior digital marketing manager, ShurTech Brands; and Buddy Scalera, senior director, content strategy, The Medicines Company. They were joined by Allen Gannett, CEO, TrackMaven who moderated the panel. Interested in CMI's B2C research?: http://contentmarketinginstitute.com/2015/10/b2c-content-marketing-research/ FOR TONS MORE advice & education http://www.contentmarketinginstitute.... SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... REGISTER NOW FOR CONTENT MARKETING WORLD http://contentmarketingworld.com/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarke... Facebook ►https://www.facebook.com/ContentMarke... Linkedin ► http://www.linkedin.com/company/conte... Slideshare ►http://www.slideshare.net/cmi