APB Podcast – The 80/20 Principle for Online Marketing

by David Ford
APB Podcast – The 80/20 Principle for Online Marketing The 80/20 principle states that, for many events, roughly 80% of the effects come from 20% of the causes. This can be applied to all types of industries. You’ve probably heard this concept applied to marketing. An example would be – ‘roughly 80% of your income will come from 20% of your campaigns’.Read the full article