Case study: how AllSaints boosted acquisition and conversion using ‘full funnel’ programmatic advertising

by Christopher Ratcliff
AllSaints is a UK fashion retailer with 132 stores spread across 16 different countries, and has been operating its ecommerce store since 2006. The retailer has seen positive results from its retargeting campaigns using programmatic advertising, but earlier this year AllSaints decided to trial the use of programmatic across the entire purchase funnel, not just the lower end.Read the full article