Here’s Why Site Search Is Not Just A Smaller Google Search

As marketers wrap up their strategies for this holiday season, search engine optimization (SEO) is obviously at the top of their to-do list. But site search, Swiftytpe co-founder and CEO Matt Riley told me, is a different thing. So we pinged him for a few pointers. “They are totally different universes,” he said, with “different use cases.Read the full article