Jolly Rancher joins Snapchat with its “Sucking” campaign

by Tanya Dua
Jolly Rancher has come up with a wacky tagline — and the perfect place to test it out — in its bid to bring some comic respite to frustrated millennials. The candymaker is the first Hershey brand to get on Snapchat, launching its own channel on the platform to take its recent “Keep on Sucking” campaign a step further.Read the full article