New Report From Fetch: TV Ads Boost App Installs

Whatever else it may be remembered for, last February’s Super Bowl saw makers of free mobile games apps waging a war of TV commercials to drive installs and get new users. Although model Kate Upton’s fetching appearance in an ad for “Game of War” got much of the attention, Super Bowl ads for “Clash of Clans” and “Heroes Charge” also convinced large numbers of viewers to get those games.Read the full article