Rich brands of Instagram: Inside Lamborghini’s strategy

by Shareen Pathak
Super-luxury car brand Lamborghini never pays for advertising. And that might be hurting it, since Instagram has opened itself up to advertising. That means Lamborghini’s stunning, uber-expensive product might show up next to a photo of a nacho dip that’s part of a paid campaign for Walmart — as lowbrow as it gets.Read the full article