Social Media Marketing: How a small diamond dealer got 6 million Vine loops in one year

by Daniel Burstein
When you think of social media marketing, you may think of the behemoth — Facebook. Sure, it has almost 1.5 billion monthly active users, but where there is a lot of sound, there is a lot of noise. It is difficult to get your message heard. I interviewed Danny Gavin, Vice President and Director of Marketing, Brian Gavin Diamonds, about using emerging social media platforms t ...Read the full article

Using new social media to create brand awareness

Watch all of our interviews from IRCE at: “These platforms where there’s not that much usage it gives you the ability to make a name for yourself.” Danny Gavin, Vice President and Director of Marketing of Brian Gavin Diamonds sat down with MarketingSherpa’s Director of Editorial Content Daniel Burstein in the MarketingSherpa Media Center at IRCE 2015 to discuss how Brian Gavin Diamonds uses new social media platforms to build brand awareness.