TV networks seize the second screen with shoppable content

TV executives know that when viewers are watching, they’re also scrolling on their smartphones: 87 percent of consumers use a second screen as they flip channels, according to an Accenture report. For Bravo Media, whose viewership is 66 percent female and 55 percent aged 25 and 54, the solution to engaging second-screen content was making its series shoppable.Read the full article