What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative

by Peter Minnium
“Are you kidding?!” exclaimed the major global agency creative director. “That’s not your idea!” She had been sitting quietly at the BuzzFeed offices listening to a credentials presentation but could not hold her tongue when the first advertising case study was presented. It turns out that BuzzFeed had created a very successful listicle for a client of the global agency.Read the full article