Yahoo Is Testing Giant Brand Video Ads In Search Results

by Ginny Marvin
Yahoo is testing giant takeover video ads in search results pages. The video ads, seen on a search for “Lands’ End”, expand to take over most of the screen and autoplay on mute. The ads only appear to be running on desktop and not smartphones. The video does not collapse after ending, which means the user has to scroll down to click on the actual ad or see the other search results.Read the full article