Your Interstitial Ads May Be Wrecking Your Google Mobile Search Ranking

You're scrolling through your Facebook feed on your phone, and you see an article worth reading. You click the link, but instead of the article you were expecting, a giant full-screen ad prompts you to download the news site's app. Annoyed, you leave the page. Web. Experience. Ruined. Those ads are called "interstitials," and they are overly common and widely hated.Read the full article