Contently Comic: What Emoji Best Describes Your Presidential Campaign?

by Jordan Teicher
On TCS, we’ve spent a fair amount of time covering the ways publishers use emojis, with the philosophy that the medium can work for the right companies in the right situations. The basic rules are: 1. No eggplants. 2. Never use them to react to controversy or tragedy. Emojis are playful, lighthearted, and at this point, pretty trite—three adjectives that usually don’t belong ...Read the full article