Contently Playbooks: Why Building a Content Stack Is Like Making a Sandwich

by Shane Snow
One of the most common mistakes brands make when tackling content marketing dates back to the beginning of mass media itself: Renaissance-era Italy and the birth of gossip newsletters. Writers would loiter in commerce centers, churches, and public squares, and then combine the news they heard into a single-page “Avviso” and print it up using the latest technology, Gutenberg’s press.Read the full article