The race for the #1 and #2 marketing technology brands

by Scott Brinker
Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. It’s a fantastic read, and even though it’s more than two decades old, I believe it’s as relevant today as ever. To discuss marketing technology consolidation, I’d like to call out six of their “immutable” laws re ...Read the full article