Advertisers Paid a Lot More to Reach Holiday Shoppers This November

by Justin Lafferty
As anticipated, advertisers boosted their their budgets again in the shopping holidays around Thanksgiving. New statistics from AdRoll show that (among their clients) ad spend rose on Thanksgiving, Black Friday, Cyber Monday and Retargeting Tuesday. Here’s a look at some of AdRoll’s key findings, with stats comparing this year to 2014: 43 percent more ad spend on Thanksgiv ...Read the full article