Agency offers stripped-down ‘diet’ version of its services to lure clients

by Shareen Pathak
For agencies that want to work with smaller clients that may eventually turn into big spenders, the key is to get them through the door. At Rock Candy Media, a 10-person agency in Austin, the way to do that is to give away work for cheap — but not free. Two months ago, the agency launched “Diet” RCM, a “lite” version of the company that offers digital marketing services for cheap.Read the full article