Black Friday & Cyber Monday Email Marketing Results: Mobile Open Rates Exceed 60%

by Amy Gesenhues
After the biggest online shopping weekend of the year, email marketing platform Movable Ink reported a 76 percent open rate for mobile emails on Black Friday and 63 percent for Cyber Monday. Breaking down its data by device, Movable Ink found Black Friday email conversions – an email click that resulted in a purchase – were higher on mobile devices versus desktops, with 57 p ...Read the full article