Saatva is the bootstrapped mattress company giving Casper a run for its money

Consumers are getting used to the idea of buying mattresses online, thanks to the rise of companies like Casper and Tuft & Needle. Breaking into the market without the benefit of VC funding meant Saatva had to take a different tack, though. So far, it seems to be working for the 5-year-old online mattress seller.Read the full article