Smartphone Data: Android Regains Share But Apple Maps Wins The iPhone

by Greg Sterling
According to comScore’s latest data (October 2015) 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent penetration before the end of the year. Beyond this, things remain mostly the same in terms of market share and mobile app rankings. Apple’s share is down nearly a point but the data don’t include Q4 holiday related device sales.Read the full article