Swiftype’s Riley: Site Search Can Make News More Compelling

by Tom Grubisich
You’re publisher of a local news site that recently featured a strong opinion piece against your state letting substitute teachers into the classroom with no more than a high school diploma. The piece received a lot of comments, much of them supportive. But how do you keep the issue alive so it reaches users who could help influence public opinion in your long-game effort to ...Read the full article