The 3 Jobs of Content Marketing, and Why One Person Can’t Do Them All

by Melissa Lafsky
As 2015 comes to a close, we can say with certainty that content is here to stay in marketing departments. What we can’t say is that there’s any standard protocol for how to do it well. A lot of marketers are still taking their best guess, praying they get it right. One common act of guesswork is to assume that content marketing must be like something that it resembles: PR.Read the full article