Case Study: NJ Gym Uses Loyalty Program to Increase Sales from Existing Members

by Stephanie Miles
Merchant: Gold’s Gym of Jersey City Location: Jersey City, New Jersey Vendors: flok Bottom Line: Loyalty programs increase awareness and demand for services that customers can purchase in addition to their monthly membership fees. When consumers commit to joining a gym and paying a fixed rate each month, they’re indirectly confirming their loyalty to the business.Read the full article