Finding profitable marketing niches in unexpected places

I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. Actually, I made the money for my company … oh how I wish it was for me! One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Part of my job was to come up with new ways to use aluminum (or “aluminium”) for packaging applications.Read the full article