Forecast: Digital Spending To Surpass TV Next Year In US, Globally By 2017

by Greg Sterling
Earlier this year ZenithOptimedia projected that digital advertising would surpass traditional TV advertising by 2020. IPG’s Magna Global is saying it’s going to happen sooner — in 2017. According to a new global ad forecast, Magna Global estimates: Digital ad sales are expected to increase by +17.2 percent globally in 2015, while sales on traditional media formats declined by -2.0 percent.Read the full article