How Betabrand Uses Dead Fish and Emails From the Future to Sell Clothes

A few weeks ago I got an email from the future: The future turned out to be Aaron Magness, CMO of Betabrand, the inventive clothing and crowdfunding company known for completely out-of-the-box marketing campaigns. Whether buying the centerfold of Cat Fancy magazine or getting 430,000 YouTube views on a video of someone slapping a dead fish against disco leggings—seriously—Bet ...Read the full article

Disco Leggings - Betabrand -- New shiny, silver, sexy Disco Leggings. Only available at βecome a Model Citizen: Submit Ideas: Instagram: Facebook: