How Betabrand Uses Dead Fish and Emails From the Future to Sell Clothes

A few weeks ago I got an email from the future: The future turned out to be Aaron Magness, CMO of Betabrand, the inventive clothing and crowdfunding company known for completely out-of-the-box marketing campaigns. Whether buying the centerfold of Cat Fancy magazine or getting 430,000 YouTube views on a video of someone slapping a dead fish against disco leggings—seriously—Bet ...Read the full article

Disco Leggings - Betabrand

http://www.betabrand.com/silver-disco-leggings.html?utm_source=YouTube&utm_medium=retarget&utm_campaign=DiscoLeggings -- New shiny, silver, sexy Disco Leggings. Only available at Betabrand.com βecome a Model Citizen: http://www.betabrand.com/modelcitizen Submit Ideas: http://www.betabrand.com/think-tank.html Instagram: http://instagram.com/betabrand_hq Facebook: http://www.facebook.com/Betabrand