How Bloomerg anchor Betty Liu uses social media to build her brand

Every weekday Betty Liu heads to the Bloomberg offices before the sun is up. By 7:30 a.m. she’s in a makeup chair getting her hair blown out and eyelashes curled. She only has two hours to catch up on the latest from the European and Asian markets, prep questions for her interviews, and read through her scripts. Liu is scheduled to go live on Bloomberg TV at exactly 10 a.m.Read the full article

View from the Top: Betty Liu l Digiday

Every weekday Betty Liu heads to the Bloomberg offices before the sun is up. By 7:30 a.m. she's in a makeup chair getting her hair blown out and eyelashes curled. She only has two hours to catch up on the latest from the European and Asian markets, prep questions for her interviews, and read through her scripts. Liu is scheduled to go live on Bloomberg TV at exactly 10 a.m. "I do feel like I'm one of the lucky ones," said Liu, editor-at-large and anchor of Bloomberg Markets. "I continue to have this great passion and curiosity for the news and giving our viewers the analysis and information they want." Liu says her mission is to connect to her audience whether it's on television, in print and now with her new podcast. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/