Instagram Ad Performance Similar to Facebook (Report)

by David Cohen
How does advertising on Instagram compare with advertising on its parent company, Facebook? Nanigans, a Facebook Marketing Partner and member of the Instagram Partner Program, analyzed data from its clients that advertise on both social networks, from Aug. 1 through Oct. 31. Nanigans found that click-through rates were very similar, while ad costs varied by industry, and t ...Read the full article