Marketing Research: 45% of consumer behavior is habitual (interview with Charles Duhigg)

by Daniel Burstein
Let’s pretend for a second you are an alien from outer space studying economics. You’re presented with these two options: Option A: People can make a cup of coffee for 16 to 18 cents in the comfort of their home. Option B: They can haul themselves out of bed earlier, stop at Starbucks and pay two … three … four … five dollars for a cup of coffee.Read the full article